It’s with deep regret that we announce the cancellation of the Bridal Trade Show.

Despite the significant time, planning, and passion poured into creating a fresh and meaningful alternative, it has become clear that the industry is, for now, more comfortable sticking with the same UK trade events—despite ongoing concerns and underwhelming results.

Our goal was to re-energise the UK bridal trade space, to create a central, accessible event that truly prioritised the needs of bridal retailers, who are the backbone of our entire industry. Sadly, that vision did not receive the support needed to bring it fully to life.

The real loss here is not ours—it’s for the stores who continue to be underserved, and who ultimately keep all of us in business. We genuinely hoped to create something better for them, and for all of us.

We had so much planned.

While this may be the end of this particular project, we still believe in the power of innovation and the need for meaningful change. We sincerely wish you every success going forward, though we can’t help but feel this has been a missed opportunity for the industry as a whole.

Thank you for your time and consideration.